From Street Market to Global Brand — the Hong Thai Success Story
July 5, 2026
Humble beginnings
Hong Thai began in the mid-2000s with a simple idea: the founder mixed and sold camphor oil at local markets. As customers returned again and again — and asked for more products — the range grew to include balms, sprays and inhalers.
The secret: word of mouth
According to Khaosod English's report, the brand's success was built not on paid advertising but on customer recommendations. When a product sells itself, that is the most honest proof of quality — today the green jar is one of the icons of Thailand.
Recognition that money can't buy
The growth was crowned by independent industry accolades: Superbrands Thailand, followed in 2025 by the APEA "Inspirational Brand" award. You can read the full picture — with every award — in our article on the brand's history.
With us, the original Hong Thai is available from the official distributor. Discover the formulas →
Frequently asked questions
When did Hong Thai start?
In the mid-2000s, selling camphor oil at local markets; from there it grew into a nationally and then internationally recognised brand.
What awards has it won?
Among others, Superbrands Thailand and the APEA 2025 "Inspirational Brand" award — for the details, see our article on the brand's history.