Blog
Stories, know-how and the Thai herbal heritage behind Hong Thai.
FeaturedSuperbrandsHong Thai: A Thai Legend — The Brand's Story and Awards
From a street scent recipe to international recognition — the story of Hong Thai, its Superbrands status, and its APEA 2025 "Inspirational Brand" award. Why is it Thailand's favorite ya dom?
Product & know-howHow to tell an original Hong Thai
Hong Thai reaches Europe by many routes, and the difference shows on the label: the Thai G registration number, the lot number and the named importer tell you what you are holding. Plus a tip to keep the jar intense for longer.
Product & know-howNot just for winter: why Hong Thai is great all year round
Many people think a menthol Thai inhaler is only for winter or colds. Yet Hong Thai comes from tropical Thailand — where it's used all year, in 30°C heat.
Brand & storyAPEA 2025From Street Market to Global Brand — the Hong Thai Success Story
Camphor oil at a local market, then international recognition — with no paid advertising. How Hong Thai was built on word of mouth.
Thai cultureWhat is ya dom? Thailand's pocket-sized ritual
Ya dom (ยาดม) is a centuries-old Thai custom: a pocket-sized herbal scent inhaler. Where does it come from, why is it in every Thai pocket, and how did it become a cultural icon?
Product & know-howWhat Is a Hong Thai Inhaler? — The Complete Guide
What is a Hong Thai inhaler (ya dom), what's inside it, how do you use it, and who should avoid it? A complete, honest guide to the original Thai aromatherapy scent inhaler.