Magazine
Stories, know-how and the Thai herbal heritage behind Hong Thai.
FeaturedSuperbrandsHong Thai: A Thai Legend — The Brand's Story and Awards
From a street scent recipe to international recognition — the story of Hong Thai, its Superbrands status, and its APEA 2025 "Inspirational Brand" award. Why is it Thailand's favorite ya dom?
brandVisiting the manufacturer in northern Thailand
From Chiang Mai to the 2,565-metre summit of Doi Inthanon: what the relationship behind Hong Thai's official Hungarian distribution looks like from the inside.
Product & know-howHow to tell an original Hong Thai
Hong Thai reaches Europe by many routes, and the difference shows on the label: the Thai G registration number, the lot number and the named importer tell you what you are holding. Plus a tip to keep the jar intense for longer.
Product & know-howNot just for winter: why Hong Thai is great all year round
Many people think a menthol Thai inhaler is only for winter or colds. Yet Hong Thai comes from tropical Thailand — where it's used all year, in 30°C heat.
Brand & storyAPEA 2025From Street Market to Global Brand — the Hong Thai Success Story
Camphor oil at a local market, then international recognition — with no paid advertising. How Hong Thai was built on word of mouth.
Thai cultureWhat is ya dom? Thailand's pocket-sized ritual
Ya dom (ยาดม) is a centuries-old Thai custom: a pocket-sized herbal scent inhaler. Where does it come from, why is it in every Thai pocket, and how did it become a cultural icon?
Product & know-howWhat Is a Hong Thai Inhaler? — The Complete Guide
What is a Hong Thai inhaler (ya dom), what's inside it, how do you use it, and who should avoid it? A complete, honest guide to the original Thai aromatherapy scent inhaler.