Hong Thai: A Thai Legend — The Brand's Story and Awards

A scent an entire country knows

Ya dom (ยาดม) — the pocket-sized Thai herbal scent inhaler — has been part of everyday Thai life for decades: a deep breath of fresh, menthol-and-camphor aroma. If you're curious about exactly what it is and what's inside, read our guide to what a Hong Thai inhaler is. And when it comes to ya dom, one name rises above the rest: Hong Thai.

From street vendor to national brand

The brand began in the mid-2000s from humble beginnings: its founder blended and sold camphor oil at local markets. Following returning customers' requests, the range grew to include balms, sprays, and inhalers. According to Khaosod English's report, Hong Thai's success was built not by paid advertising but by word of mouth among customers — and today the little green jar is one of Thailand's icons.

Recognition that money can't buy

Hong Thai isn't just popular — independent professional organizations have recognized it too:

• Superbrands Thailand — the brand is honored by Superbrands Thailand, one of the world's most prestigious independent branding accreditations.
• "Inspirational Brand" Award — APEA 2025 — on 22 August 2025 in Bangkok, Thai Herbal Hong Thai Co. won recognition from the Asia Pacific Enterprise Awards among more than 100 nominees.
• International Innovation Award (2024) — Hong Thai's herbal inhaler was also honored by the International Innovation Awards.

Why does everyone love it?

In Thailand it's a favorite across generations, from the young to the old — a piece of cultural identity. Over the decades the brand has never compromised on quality: authentic Thai herbs and a distinctive, recognizable scent. Not a passing trend, but a reliable classic.

Where can you buy authentic Hong Thai?

With us, you can buy Hong Thai from its official distributor — sourced directly from the original Thai manufacturer, not as a grey-market import. Discover the formulas →

What is ya dom?

A Thai herbal scent inhaler — a pocket-sized jar with a fresh, menthol-and-camphor aroma, built on centuries of Thai tradition.

Is the Hong Thai you sell authentic?

Yes — from Hong Thai's official distributor, sourced through direct Thai import.

What awards does Hong Thai hold?

Superbrands Thailand, the APEA 2025 "Inspirational Brand" award, and a 2024 International Innovation Award.